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Monday, January 08, 2007

CES: Sony ships 1mil PS3s in NA, targets 6mil worldwide by March '07

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SCEA's Senior Vice President of Marketing, Peter Dille, took the stage at Sony's CES press conference to announce that Sony has met their goal of shipping 1 million PlayStation 3s in North America before the end of the year, in addition to imposing another goal on themselves: 6 million worldwide by March 2007. Even though they remind us that the PS3 reached 1 million units shipped (not sold) faster than either the PS1 or PS2 (check their math), we still think hitting 6 million units is ambitious. To pu t things in perspective, the Xbox 360 sold 1.5 million units worldwide in its first holiday season, with 900K sold in North America.

[Update: clarified the regions in question. Thanks, Steve2.]
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